Shah Rukh Khan drives Hyundai Alcazar for a ride with Indian Woman Cricketers in new ad

Hyundai Motor India (HMIL), has released a new advertisement campaign for its Alcazar model, featuring Shah Rukh Khan and the 4 Indian women's cricketers – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia, and Shafali Verma.

Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited, said “As a brand that is driven by the vision of ‘Progress for Humanity’, Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services or new initiatives. As India’s leading SUV brand of 2021, our products offer customers experiences that go ‘Beyond Mobility’, exceeding their aspirations through Intelligent Technology, Innovation, and Sustainability.”

“With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia, and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of Alcazar in thought-provoking series of events. As a youth-centric brand, the new campaign showcases millennial preference for innovative new-age technology and Hyundai’s commitment to delivering the best through its world-class products,” added Garg.

According to the company, Hyundai Alcazar offers ample seating space, legroom, and headroom for all 3 rows of passengers. The interior offers a regal touch to the cabin with immersive front row ventilated seats. Alcazar is equipped with Advanced Hyundai Blue Link with enhanced Voice Recognition commands and a vast list of 60+ features that offer up a seamlessly connected drive experience. It offers a Voice-enabled smart panoramic sunroof and an Auto healthy air purifier with AQI display.

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