Hyderabad: Ramky Enviro and Big FM have partnered for the 14th consecutive year to spread awareness about environmental impact and steps are taken to reduce the impact without compromising the festivity spirit. Every year eco-friendly Ganesha idols are distributed amongst communities. This year as part of the Big Green Ganesh initiative Ramky Enviro and Big FM will be distributing the Ganesha Clay idols packages in a bio-degradable pit with seeds in them.
Mr. Goutham Reddy, Managing Director & CEO of REEL, said, “We have been committed to the environmental cause and we are delighted to partner with BIG FM in their 14th edition of the award-winning Green Ganesha initiative. We will be distributing the biodegradable Ganesh idols amongst various communities, employees, and partners. Ganesha festival is the most widely celebrated festival in India, and we encourage our people to celebrate the festival by following environment-friendly practices. The pandemic has reinforced the urgency to protect and preserve the environment like never before. We look forward to performing this auspicious practice with our ‘Green Heroes’ while we move a step towards sustainability & eco-friendly methods of living & celebrating”.
Eco-friendly Ganesh idols are distributed across various Gated Communities in Hyderabad in an attempt to minimize environmental damage. The clay idols are packaged in a bio-degradable Coconut pit with seeds in them. Immersion can be performed at home, in a flower pot giving birth to a new plant. They will have a canter going around town from 3rd Sep till 9th Sep. Also, we have prominent celebs from Tollywood & TV industry such as Nani, Rao Ramesh, Rajamouli, RP Patnaik, Tanikella Bharani, Gopichand, Priyamani, Kartikeya, SudheerBabu, EeshaRebbaand many more who are promoting/endorsing the cause on 92.7 Big FM and digital media.
