NBA names actor Ranveer Singh brand ambassador for India
Bollywood actor Ranveer Singh has been selected for the National Basketball Association (NBA) brand ambassador for India.
“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture including music, fashion, and entertainment,” said Ranveer Singh in a statement.
In this capacity, Ranveer will work with the NBA to help grow the league’s profile in India throughout its landmark 75th Anniversary Season in 2021-22.
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum said: “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy.