American Eagle’s has partnered with ARTSTHREAD to host a two-month long creative campaign inviting local students and graduates to enter a t-shirt design contest where they have to share their original artwork depicting what Diwali means to them. The winning design will be printed on the brands tees from its Diwali edition. The collection will be available in all the brand’s stores and online, beginning October 14, 2020.
Up to five winners will be selected, and the prize will include an opportunity for a three-month virtual mentorship programme with American Eagle designers based in the New York Design Headquarters.
Winners will also get to collaborate with, and learn from industry leaders, share their ideas, and gain guidance. In addition to the mentorship programme, winners will receive gift vouchers worth Rs 25,000 each.
Through the campaign, the brand hopes to empower youth to reveal their true selves to the world – their style, their stories, and their creativity. “American Eagle recognizes that its customers are more than just consumers, they are engaged collaborators that deserve to be celebrated. Real individuals with passion and purpose,” the brand said in a statement.
The contest closes on July 10, 2020, with the winners will be announced on July 27, 2020.
(IANSlife can be contacted at ianslife@ians.in)
–IANS<br>pg/tb/
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