Bhushan Kumar’s T-Series to be entered into OTT space
Producer Bhushan Kumar of T-Series on Thursday announced the foray of the studio into an over-the-top (OTT) platform.
The company, founded by the late Gulshan Kumar, has backed movies like Aashiqui, Baby, Hindi Medium, Kabir Singh, Tanhaji: The Unsung Warrior, Sherni, and Atrangi Re, among others. Bhushan Kumar, Chairman and Managing Director of T-Series, said they are ecstatic to venture into producing web shows.
The aim is to offer fresh, original, and exclusive stories tailored for viewers across the globe, he said. The producer also informed that they have joined hands with directors including Aanand L Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, and Sanjay Gupta, among others to create content for OTT.
After undisputed success in the music space over years & making a strong mark in films, Bhushan Kumar forays into digital space,T-Series to now produce webseries right from action thrillers,biopics,murder mysteries,jailbreak dramas among others #BhushanKumar #TSeriesOTT @TSeries pic.twitter.com/xqV5VSziVi
— T-Series (@TSeries) February 3, 2022
Expressing his delight at the announcement, Bhushan Kumar, the Chairman & Managing Director of T-Series says, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts. Through this, we aim at offering fresh, original, and exclusive stories tailored for our viewers across the globe.”
Kumar further adds, “With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films, and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially.”
The company is planning web shows across genres including action, thrillers, biopics, murder mysteries, jailbreak dramas, and more.
