The BCCI on Tuesday formally announced MPL Sports as the official kit sponsor and merchandise partner of the Indian cricket team.
As part of the deal, MPL Sports’ designed and manufactured jerseys will be worn by the Indian men’s, women’s, and the U-19 teams.
Nike had a five-year deal from 2016 to 2020 which is ended in September. As per the newly-inked strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023.
MPL Sports’ association with the BCCI begins with India’s upcoming tour of Australia, 2020-21, which will see Team India sporting the new jerseys. Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. MPL Sports will offer the jerseys and its wide range of Team India merchandise to fans at affordable prices.
The BCCI has shared this announcement on its official Twitter handle, “BCCI announces MPL Sports as Official Kit Sponsor for Team India. As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men's, Women’s and the Under-19 INDIAN cricket teams.”
🚨 NEWS 🚨: BCCI announces MPL Sports as Official Kit Sponsor for Team India
As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men's, Women’s and the Under-19 INDIAN cricket teams.
— BCCI (@BCCI) November 17, 2020
Mr. Sourav Ganguly, President, BCCI said: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”
Board secretary Jay Shah said: “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
Commenting on the partnership, MPL Sports’ senior vice president Abhishek Madhavan said, “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses – with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”
MPL Sports offers a wide range of affordable products, from sports and athleisure wear to Cricket equipment, as well as other accessories such as masks, wrist bands, footwear, and headgear, etc. The brand also plans to launch affordable high-performance clothing and accessories dedicated to esports fans.