Sports

Amul shares topical on IPL media rights auction

As the BCCI hit the jackpot and elevated IPL to the world’s number two league, diary brand Amul shared a topical on social media.

The Board of Control of Cricket in India (BCCI) made a record in IPL Media Rights as it sold for a whopping Rs 48,390 crore ($6.2 billion) for the 2023-27 period. Disney-Star bagged television rights for the Indian subcontinent and Viacom18/Reliance secured the digital segment.

Referring to the profit fetched by the BCCI, the topical says, “Incredibly Profitable League!” The Amul girl, clad in a cricket jersey, is seen standing next to a trophy with the caption “auction packed.”

The official Twitter account of IPL tagged Star Sports India, Viacom18, and Times Internet and tweeted, “Thank you, @StarSportsIndia for renewing the partnership! Welcome on-board @viacom18 and @TimesInternet.This is just the start of a promising 5-year journey. We can’t wait to get going.#TATAIPL (sic).”

BCCI president Sourav Ganguly congratulated the office bearers of the IPL e-auction. “Heartiest congratulations to the current office bearers on the IPL e-auction @ShuklaRajiv @JayShah @ThakurArunS,jayesh, Brijesh,mamon @IPL (sic).”

In another tweet, he wrote, “The game has never been just about money..it’s about talent .The IPL e auction just showed how strong the game is in our country..the numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level ..This will (sic).”

Disney-Star bagged Package A TV rights for the Indian subcontinent for Rs 23,575 crore. Disney-Star bagged Package A TV rights for the Indian subcontinent for Rs 23,575 crore. Viacom18 picked up Packages B and C and will pay the board Rs 23,758 crore. Viacom18 and Times shared Package D world rights for TV and digital for Rs 1,057 crore.

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