Amazon Prime Video on Wednesday launched the Prime Video Mobile Edition, a single-user, mobile-only plan at an introductory price of ₹89 per month in India.
“Powered by affordable data, the ubiquitous smartphone has become the country’s preferred screen for entertainment,” the OTT platform said in a statement on Wednesday. The plan provides SD quality streaming to customers which is created especially for a mobile-first country like India, Amazon said.
Amazon Prime Video is collaborating with Bharti Airtel for the first roll-out of Prime Video Mobile Edition.
Announcing the worldwide-first launch of Prime Video Mobile Edition in India!
Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZL
— amazon prime video IN (@PrimeVideoIN) January 13, 2021
After the 30-day free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of ₹89, to get 28-days of Prime Video Mobile Edition along with 6 GB data or choose a ₹299 pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data access of 1.5 GB per day.
Customers who want to get the complete Prime Video experience including multi-user access, streaming across devices including Smart TV, and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music and free fast delivery on Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at ₹131 or recharge with a ₹349 pack of 28-day validity that includes Amazon Prime membership along with unlimited calling, data access of 2 GB per day.
|₹89||28-days of Prime Video Mobile Edition||6 GB|
|₹131||Amazon Prime membership for 30 days||100 MB|
|₹299||28-days of Prime Video Mobile Edition||1.5 GB/Day|
|₹349||28-days of Prime Video Mobile Edition||2 GB/Day|
Talking about the launch, Jay Marine, Vice President, Amazon Prime Video Worldwide, said: “India is one of our fastest-growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our Exclusive and Original content.”