Amazon launches unified grocery store called Amazon Fresh

Amazon on Friday announced that it has completed the integration of its grocery stores Fresh and Pantry into a single unified store called Amazon Fresh.

The new store will be available in over 300 cities across India. It will continue to offer customers unbeatable savings, a wide selection of products, and fast and convenient delivery options in one single online destination explained Amazon in an official statement.

Siddharth Nambiar, director, category management, Amazon India, said, “In February this year, we announced the integration of the Pantry store into Fresh in select cities… Today, we’ve completed the integration of both stores into a single online store called Amazon Fresh across 300-plus cities in India. Customers will continue to enjoy super value savings, a wide selection of products, and convenient delivery options.”

Nambiar revealed that with the new launch all items will get delivered in a single convenient shipment delivered between 1-3 days depending on the customer’s location.

“This launch has allowed us to simplify the shopping experience for groceries via our dedicated Amazon Fresh app-in-app experience and sets us up to deliver many new features and enhancements in the coming months. Apart from offering great savings, Amazon Fresh will also reduce barriers to grocery shopping online,” he added.

Amazon Fresh will offer a selection of perishable products such as fruits and vegetables, frozen and chilled products like dairy and meats, dry grocery items, beauty, baby, personal care, and pet products, across our top 14 cities (Bangalore, Delhi, Faridabad, Gurgaon, Ghaziabad, Noida, Ahmedabad, Mysore, Jaipur, Mumbai, Hyderabad, Chennai, Pune, and Kolkata), Amazon Fresh will offer a selection of perishable products such as fruits and vegetables, frozen and chilled products like dairy and meats, dry grocery items, beauty, baby, personal care, and pet products. Customers in these cities will also be able to enjoy two-hour delivery slots starting 6 AM to midnight.

Amazon has observed that over the last 18 months a lot of customers have moved online. Nearly 65% of orders and over 85% of new customers on Amazon.in are from Tier II & III cities. Usually, their first buy is a grocery product, according to Nambiar.

“In top cities such as Bhubaneshwar, Patna, and Lucknow, we’ve seen a lot of adoption for online grocery shopping post-pandemic. We will continue to build on our presence and quality of service in these cities to further accelerate new customer adoption,” noted Nambiar.