New Delhi, May 28 (IANS) Bharti Airtel on Thursday announced a partnership with Nodwin Gaming in the space of e-sports in India.
“Given India’s large youth population and rapidly growing internet penetration, e-sports has the potential to become a large part of the country’s mainstream sporting culture. It is estimated that by 2021, online gaming will become a $1 billion plus market in India with over 620 million gamers,” Airtel said in a statement.
The companies kicked off the tie-up with the launch of Airtel India Esports Tour. It will also have a national ranking and award system for Indian e-sports players based on their year-long performance across top tournaments.
Airtel India Esports Tour will initially cover all Nodwin tournaments across gaming titles of PUBG Mobile, CS:GO, Clash of Clans, FIFA and so on. The broadcast of the Airtel India Esports Tour will be available on Airtel’s digital platforms.
Adarsh Nair, Chief Product Officer, Bharti Airtel, said: “At Airtel, it has always been our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of e-sports in India.”
Initially, the Airtel India Esports Tour will be seeded by Nodwin with its extensive tournament network. It will aspire to be a platform where all tournaments will carry weightage, independent of the organiser. The ecosystem will allow the flexibility of choice for players to play what they want and when they want.
–IANS
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