Whether you have just launched or redesigned an existing online store, finding ways on how to increase web traffic can pose a challenge.
As you know, there is a lot that goes into a business – and marketing, just like the other aspects, needs to be freshened up from time to time. Luckily, you have this list of reliable strategies that you can use to attract even more shoppers to your online store. Here are a few ways to gain the much-needed attention:
1. Revisit your marketing materials:
Everything needs to be updated from time to time, including your marketing strategy. Are your campaigns still timely and relevant? Is everything still appealing and consistent? If both your answers to these questions are no, then you must start designing your strategy. Misaligned, inconsistent, and uninteresting strategies can make you lose out on recognition and in turn impact your sales and overall brand image. Let us face it, the book is often judged through the cover so if you want people to visit your online store, it must be dressed to impress.
2. Spin a sale:
One of the best ways to bring traffic to your online store is through sales and promotion. Prospective customers are abuzz with great finds and tend to share a wise purchase through their social media. People often buy things to improve their lives in some way so it is also only essential that the products you offer are purposeful, in-demand, and reasonably priced. Smart buys are key to good word-of-mouth marketing.
3. Get a poll circulated to forge clamor:
Polls, open-ended questions, and even hashtags can generate engagement through active response. These activities invite quick attention and can serve as a lobby to your online store. Soon enough, prospective customers will find their way to you. Because these activities are “shareable”, they are also relevantly easy to respond to so participants will not have a hard time taking part in your gimmick. Strategies like these can also spark a conversation between you and your prospective customers and can differentiate their brand experience with you from your competitors.
4. Send out some free samples:
Nothing can drive attention quicker than sending out free samples to your crowd. This is an easy way to immediately increase brand awareness. By showing genuine generosity and product confidence, you can get others to try out your products. In return, you can ask customers you have given the samples to review them and post their feedback online. Remember that you can produce marketers from customers who have tried your product. They can share the experience with the community they are in and they can easily bring traction to your online store.
5. Use guest posts to your advantage:
Ryob (2021) argues that people are still reading blogs and are still into it even to this day. He also added that people will still depend on this as a research tool for many years to come. Guest blogging is one of the most effective, highly powerful, and popular strategies in building genuine relationships with your audience. You, or have someone to do it for you, can write useful content that can resonate with your target audience. Include snippets or write-ups about your brand as well as a link so that they can be redirected to your page and find them scrolling through your offerings.
6. Offer a “new” product or service:
Another logical way to make contact with your customers is to introduce a new product. Novelty and originality are sure ways to earn attention. But if that is hardy and considering that most products are out and available, you can try innovating an existing product’s design, repositioning, repackaging, or even repricing your current product line. It only takes some restyling and redecorating to get new customers to check your online store.
7. Give customers incentives on their first purchase or when they refer other customers:
A great customer incentive program such as this one can help your customers feel more appreciated and enable them to connect with you at an emotional level. Giving them a freebie or a discount on their second purchase will urge them to not miss the opportunity and hunt for a product in your online store. If you can only point out how your store and your products can be beneficial to them at the onset, they will have a hard time saying no and neglecting your presence.
8. Ply prospects with newsletters:
With a pool of emails from new or existing customers, you can make a newsletter where you can regularly dish out useful information for your customers. Write brief, punchy, and interesting newsletters that can be their bulletin to your new products, social media content and promos. Newsletters are a perfect reminder for your customers that your brand still exists, develops, and improves.
9. Tap a social media influencer:
Probably the easiest way to attract customers is to reach out to a social media influencer who can act as your brand ambassador by influencing his or her followers to visit your site and try you out. Although it may cost you money to make exclusive partnerships, you can at least have them try your products and ask for them to post for a day. Once they do, you can print screen their post and campaign it yourself as frequently as you could.
